Loyalty Schemes in Retailing: A Comparison of Stand-alone and Multi-partner Programs (Forschungsergebnisse der Wirtschaftsuniversität Wien)
This research-focused book compares stand-alone and multi-partner loyalty schemes in retailing. It provides an academic perspective on how these program structures differ and contributes to the study of customer loyalty, retail management, and marketing strategy.
About This Book
This scholarly work examines loyalty schemes in the retailing sector.
It compares stand-alone programs with multi-partner programs, focusing on the differences between these two structures.
The book offers a research-oriented perspective on customer loyalty initiatives and their role in retail management.
It is part of the Forschungsergebnisse der Wirtschaftsuniversität Wien series.
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