Strategisches Marketing für Publikumszeitschriften (Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes) (German Edition)
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Strategisches Marketing für Publikumszeitschriften (Europäische Hochschulschriften / European University Studies / Publications Universitaires Européennes) (German Edition)

by Isabel Streng

Business Marketing
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An academic study examining strategic marketing for consumer magazines within a European university research framework.

ISBN-13 9783631302309 ASIN 3631302304 Views 20 Publisher Peter Lang GmbH, Internationaler Verlag der Wissenschaften Year 1996 Edition New Format Perfect Paperback Product Group Book Pages 298 Created June 01, 2026 Updated September 20, 2026
About This Book

This academic work explores strategic marketing principles applied to consumer magazines.

It is part of the Europäische Hochschulschriften series and is presented in German.

The publication provides a structured analysis suitable for students and professionals in media marketing.

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I will be using this book for: