Consumer Attitude and Behaviour towards Green Products
Consumer Attitude and Behaviour towards Green Products examines the connection between consumer attitudes and purchasing behaviour in the green-products marketplace. With a focused academic perspective, it is suited to readers exploring marketing, consumer research, sustainability, and the role of environmental considerations in business.
About This Book
Consumer Attitude and Behaviour towards Green Products explores how consumers think about and respond to products positioned as environmentally responsible.
The book focuses on the relationship between consumer attitudes and purchasing behaviour in the context of green products.
It provides a focused resource for readers interested in marketing, consumer studies, sustainability, and environmentally oriented business practices.
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