Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
by Oliver Busch
Programmatic Advertising explores the move from traditional advertising processes toward automated, data-driven marketing in real time. Oliver Busch presents the subject from a professional and business perspective, making the book a useful introduction to the principles and transformation associated with modern programmatic advertising.
About This Book
Programmatic Advertising examines the transformation of marketing through automated, data-driven advertising processes.
The book focuses on real-time activity and the changing ways advertising can be planned, managed, and delivered in digital environments.
Written for professionals, it offers a business-oriented perspective on programmatic advertising and its role in modern marketing.
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