Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time (Management for Professionals)
by Oliver Busch
Programmatic Advertising explores the successful transformation to automated, data-driven marketing in real-time. Aimed at professionals, it covers the shift from traditional methods to efficient, technology-enabled strategies that optimize advertising outcomes in dynamic markets.
About This Book
Programmatic Advertising delves into the evolution of automated, data-driven marketing strategies in real-time environments. It provides insights for professionals navigating the complexities of modern advertising.
The book examines how programmatic approaches enable efficient targeting and optimization, transforming traditional marketing practices into dynamic, technology-supported processes.
Focused on management perspectives, it offers practical guidance for implementing these innovations within professional settings.
Readers gain an understanding of the tools and methodologies essential for successful adaptation in the digital advertising era.
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