![Marketing and Semiotics: New Directions in the Study of Signs for Sale (Approaches to Semiotics [AS], 77)](https://m.media-amazon.com/images/I/31ntpy35dxL._SL500_.jpg)
Marketing and Semiotics: New Directions in the Study of Signs for Sale (Approaches to Semiotics [AS], 77)
Marketing and Semiotics explores new directions in the study of signs for sale. Published in the Approaches to Semiotics series, this academic volume connects semiotic inquiry with marketing and commercial communication, offering a focused resource for readers examining how signs and meaning function in marketplace contexts.
About This Book
Marketing and Semiotics examines the relationship between commercial activity and the study of signs.
As part of the Approaches to Semiotics series, the book presents new directions in understanding how meaning operates in marketing.
Its focus is the analysis of signs for sale and their role in commercial communication.
This volume is suited to readers interested in marketing, semiotics, communication, and related academic fields.
Reviews
No reviews yet. Be the first to review this book!