Globalization, Sport and Corporate Nationalism: The New Cultural Economy of the New Zealand All Blacks
Globalization, Sport and Corporate Nationalism examines the New Zealand All Blacks within the connected worlds of sport, commerce, national identity, and global culture. The book offers a focused study for readers interested in how a prominent sporting institution reflects broader economic and cultural forces.
About This Book
Globalization, Sport and Corporate Nationalism examines the relationship between globalization and sport.
The book focuses on the New Zealand All Blacks and their place within a wider cultural economy.
It considers how sporting identity intersects with corporate nationalism and national representation.
The subject will interest readers studying sport, business, globalization, and cultural studies.
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