Sustainable Marketing and Strategy
Sustainable Marketing and Strategy examines how marketing and strategic decision-making intersect with sustainability. Written for readers interested in responsible business, the book provides a focused foundation for exploring sustainable approaches to markets, organizations, and long-term strategic thinking.
About This Book
Sustainable Marketing and Strategy focuses on the connection between marketing and sustainability.
The book addresses strategic thinking in the context of sustainable business and responsible market activity.
It may serve as a useful reference for readers studying marketing, business strategy, or sustainability.
Its subject matter is relevant to students, educators, and professionals seeking an introduction to sustainability-oriented marketing and strategy.
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