Marketing Effectiveness and Accountability in SMEs: A Multimethodological Approach (Palgrave Studies in Marketing, Organizations and Society)
Marketing Effectiveness and Accountability in SMEs explores the relationship between marketing performance and accountability in small and medium-sized enterprises. Using a multimethodological approach, Trevor A. Smith presents a scholarly contribution for readers studying marketing, management, organizations, and business research.
About This Book
Marketing Effectiveness and Accountability in SMEs examines how marketing performance and responsibility can be understood within small and medium-sized enterprises.
The book takes a multimethodological approach, bringing together multiple research methods to address its subject.
It is part of the Palgrave Studies in Marketing, Organizations and Society series and is suited to readers interested in marketing and organizational research.
Its focus on SMEs provides an academic perspective on marketing practice, evaluation, and accountability in smaller business settings.
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