Brand Storytelling in the Digital Age: Theories, Practice and Application
by S M A Moin
Brand Storytelling in the Digital Age examines the relationship between storytelling and branding in a digital environment. Combining theories with practice and application, it offers a broad resource for readers interested in marketing, communication, and the ways brands use stories to shape their presence.
About This Book
Brand Storytelling in the Digital Age explores how storytelling relates to contemporary branding and communication.
The book brings together theory, practice, and application, offering a broad perspective on the subject.
Its focus is the role of storytelling within the changing digital environment.
This resource may suit readers seeking an introduction to brand storytelling from both conceptual and practical viewpoints.
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