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MARKETING DIGITAL 5E

by Dave Chaffey, Fiona Ellis-Chadwick

Business Marketing digital marketing

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Explore essential digital marketing concepts, channels, and strategies for effective online business growth and customer engagement.

ISBN-13 9782744076794 ASIN 2744076791 Views 127 Publisher PEARSON Year 2014 Format Paperback Product Group Book Pages 3592 Created February 27, 2026 Updated September 11, 2026

About This Book

This book provides an overview of digital marketing principles and practices.

It covers key online marketing channels and techniques used by organizations today.

Readers will learn about planning and implementing digital marketing strategies.

The content addresses current trends and tools relevant to digital environments.

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I will be using this book for:

MARKETING DIGITAL 5E

About This Book

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I will be using this book for: