PRINCIPES DE MARKETING 11E, PACK PREMIUM FR (INCLUT LIVRE,MYLAB ET ETEXT EN FRANCAIS)
by Philip Kotler, Gary Armstrong
French edition marketing textbook pack with MyLab and eText for students and professionals seeking foundational marketing knowledge.
About This Book
This premium pack includes the 11th edition of the marketing textbook by Philip Kotler and Gary Armstrong in French.
The package contains the printed book along with MyLab and eText access for interactive learning.
Designed for students and professionals, it covers core marketing principles and practices.
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