PRINCIPES DE MARKETING 10E ED
by Philip Kotler, Gary Armstrong, Emmanuelle Le Nagard-Assayag
An authoritative introduction to marketing principles, strategies, and applications for students and professionals seeking a solid foundation in the field.
About This Book
This book presents the core concepts and strategies of modern marketing.
It covers essential topics for understanding how markets function and how value is created.
The content is structured to support both academic study and practical application.
Readers will find clear explanations of marketing frameworks used in business environments.
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