PROMOTION DES VENTES ET PLV QSJ 2482
An introduction to sales promotion and point-of-sale marketing, outlining essential techniques for driving consumer purchases and enhancing product visibility.
About This Book
This book examines the fundamentals of sales promotion and point-of-sale marketing.
It covers key methods used to stimulate consumer purchases and increase product visibility.
Readers will find practical insights into planning and executing promotional campaigns.
The content is designed for students and professionals seeking a clear overview of these marketing tools.
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