The Invisible Premium: Why Some Businesses Get Better Offers
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The Invisible Premium: Why Some Businesses Get Better Offers

by Mr. John C. Henberger Jr., John C. Henberger Jr.

Business Marketing strategy
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The Invisible Premium explores why some businesses receive better offers than others. Focusing on the idea of an unseen advantage in business value, this book offers a perspective on valuation, dealmaking, and the factors that may shape how a company is perceived by potential buyers.

About This Book

The Invisible Premium examines why some businesses may attract better offers than others.

The book centers on the concept of an “invisible premium” and its possible role in business value and transactions.

It offers a business-focused perspective for readers interested in offers, valuation, and the factors that can influence perceived worth.

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I will be using this book for: