Agile Business Development: A Practitioner's Guide to Compelling Value Proposition
by Todd Baylor
Agile Business Development: A Practitioner’s Guide to Compelling Value Proposition offers a practical perspective on connecting agile business development with clear, persuasive value propositions. Designed for practitioners, the book addresses the role of business value in shaping strategy, communicating benefits, and supporting adaptable organizational decision-making.
About This Book
Agile Business Development presents a practitioner-oriented approach to business development.
The book focuses on creating compelling value propositions, a central element of communicating and shaping business value.
Its subject matter is relevant to professionals working with business strategy, customer value, and organizational growth.
Readers can expect a practical treatment of agile principles as they relate to business development.
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