Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning
by Mike Taylor, Bianca Baumann
Learn to apply marketing strategies within learning and development to create more engaging and effective training programs.
About This Book
This book explores how marketing principles can enhance learning programs and professional development initiatives.
Readers will discover strategies that combine the creativity of marketing with the structure of instructional design.
The content focuses on practical methods to increase learner engagement and drive measurable outcomes.
Authors share insights on aligning training efforts with business goals and audience needs.
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