Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition
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Multicultural Intelligence: Eight Make-or-Break Rules for Marketing to Race, Ethnicity, and Sexual Orientation Updated and Revised 2nd Edition

by David R. Morse

Business Marketing
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Updated guide offering eight essential rules for marketing effectively to race, ethnicity, and sexual orientation in today's diverse marketplace.

ISBN-13 9781941688526 ASIN 1941688527 Views 33 Publisher Paramount Market Publishing, Inc. Year 2018 Edition Second Format Paperback Product Group Book Pages 260 Adult No Created March 21, 2026 Updated September 28, 2026
About This Book

Multicultural Intelligence provides updated guidance on marketing to diverse populations.

The book outlines eight essential rules for engaging race, ethnicity, and sexual orientation in campaigns.

Readers gain insight into cultural nuances that influence consumer behavior.

Strategies are presented to help brands build authentic connections with multicultural audiences.

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I will be using this book for: