ABM is B2B.: Why B2B Marketing and Sales is Broken and How to Fix it
ABM is B2B examines the challenges facing business-to-business marketing and sales through the lens of account-based marketing. Sangram Vajre and Eric Spett explore why these functions are broken, how they can work together more effectively, and what a more coordinated B2B approach can look like.
About This Book
ABM is B2B explores account-based marketing in the context of business-to-business growth.
Sangram Vajre and Eric Spett examine the relationship between B2B marketing and sales.
The book focuses on why these functions may be misaligned and considers ways to improve how they work together.
It is intended for readers interested in B2B strategy, marketing, sales, and account-based approaches.
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