Content Strategy: Connecting the Dots Between Business, Brand, and Benefits
by Rahel Anne Bailie, Noz Urbina
Learn how to align content efforts with business goals and brand identity while measuring real benefits for organizations and audiences.
About This Book
Content Strategy: Connecting the Dots Between Business, Brand, and Benefits explores how organizations can develop effective content approaches.
The book examines the relationship between business objectives and content practices.
Readers will learn methods for connecting brand messaging with audience needs.
The text provides frameworks for measuring the impact of content initiatives.
Reviews
No reviews yet. Be the first to review this book!