Strategic Marketing Management, 11th Edition
Strategic Marketing Management, 11th Edition offers a structured resource for exploring marketing management and strategy. Written by Alexander Chernev, it is suited to students, instructors, and business readers seeking an academic foundation for understanding strategic marketing decisions and the broader role of marketing in management.
About This Book
Strategic Marketing Management, 11th Edition presents a focused study of marketing management and strategic thinking.
Written by Alexander Chernev, the book is suited to readers seeking an organized resource for understanding marketing strategy and managerial decision-making.
Its academic format makes it relevant for business students, instructors, and professionals reviewing core marketing management concepts.
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