Strategic Brand Management, 4th Edition
Strategic Brand Management, 4th Edition is a focused business and marketing resource by Alexander Chernev. Centered on brand strategy and management, it offers readers a structured way to explore the role of brands within broader marketing and business decision-making.
About This Book
Strategic Brand Management, 4th Edition focuses on the strategic management of brands.
Written by Alexander Chernev, the book is designed for readers interested in marketing, brand development, and business strategy.
Its fourth-edition format makes it a relevant resource for studying the principles and practice of brand management.
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