Strategic Brand Management, 3rd Edition
Strategic Brand Management, 3rd Edition offers a structured resource for exploring the principles and practice of managing brands strategically. Written by Alexander Chernev, it is suited to students, instructors, and business professionals seeking a focused addition to marketing and business study.
About This Book
Strategic Brand Management, 3rd Edition presents a focused treatment of brand management for readers interested in understanding how brands are developed and managed strategically.
Written by Alexander Chernev, the book is suited to students, instructors, and business professionals seeking an organized resource on branding.
Its third-edition format makes it a practical addition to coursework, professional study, and broader business reference collections.
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