Strategic Marketing Management - The Framework, 10th Edition
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Strategic Marketing Management - The Framework, 10th Edition

by Alexander Chernev

Business Marketing
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Strategic Marketing Management - The Framework, 10th Edition provides an organized resource for exploring strategic marketing management. Written by Alexander Chernev, it is designed for students and professionals who want a structured foundation for studying marketing strategy and related management concepts.

ISBN-13 9781936572595 ASIN 1936572591 Views 536 Publisher Cerebellum Press Year 2019 Format Paperback Product Group Book Pages 320 Created February 14, 2026 Updated October 08, 2026
About This Book

Strategic Marketing Management - The Framework, 10th Edition presents a structured approach to understanding marketing management.

Written by Alexander Chernev, the book focuses on a framework for examining strategic marketing concepts and decisions.

This edition is suited to readers seeking an organized resource for marketing education, study, or professional reference.

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I will be using this book for:
17 total votes