Strategic Marketing Management - Theory and Practice
Strategic Marketing Management - Theory and Practice offers a structured exploration of marketing strategy and management. By bringing theory together with practice, Alexander Chernev provides readers with a foundation for understanding how marketing concepts inform business decisions and strategic thinking.
About This Book
Strategic Marketing Management - Theory and Practice presents an examination of marketing management through both conceptual and practical perspectives.
The book is intended for readers seeking a structured introduction to strategic marketing and its role in business decision-making.
Alexander Chernev combines theory and practice in a format suited to the study and application of marketing management principles.
Reviews
No reviews yet. Be the first to review this book!