Strategic Marketing Management
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Strategic Marketing Management

by Alexander Chernev

Business Marketing
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Strategic Marketing Management provides a structured look at marketing strategy and decision-making. Written for students, professionals, and business leaders, it offers a practical foundation for understanding how marketing can support organizational goals and inform effective management.

ISBN-13 9781936572502 ASIN 1936572508 Views 363 Publisher Cerebellum Press Year 2018 Edition 9th ed. Format Paperback Product Group Book Pages 296 Created February 08, 2026 Updated October 04, 2026
About This Book

Strategic Marketing Management presents marketing as a discipline centered on purposeful business decision-making.

The book is designed to support readers seeking a structured understanding of marketing strategy and management.

Its subject matter is relevant to students, professionals, and leaders who want to develop stronger marketing perspectives.

With its practical focus, the book can serve as a reference for studying how marketing contributes to broader organizational goals.

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I will be using this book for:
6 total votes