Strategic Brand Management, 2nd Edition
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Strategic Brand Management, 2nd Edition

by Alexander Chernev

Business Marketing
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Strategic Brand Management, 2nd Edition provides a focused resource on the principles of managing brands strategically. Written by Alexander Chernev, it is suited to readers studying business, marketing, and management who want a structured introduction to brand-related decision-making.

ISBN-13 9781936572359 ASIN 1936572354 Views 185 Publisher Cerebellum Press Year 2017 Format Paperback Product Group Book Pages 206 Created April 10, 2026 Updated September 06, 2026
About This Book

Strategic Brand Management, 2nd Edition examines the subject of managing brands from a strategic business perspective.

Written by Alexander Chernev, the book is intended for readers seeking to understand core ideas related to brand management and marketing strategy.

This second edition provides a structured resource for studying how brands can be considered within broader management decisions.

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