Strategic Marketing Management, 8th Edition
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Strategic Marketing Management, 8th Edition

by Alexander Chernev

Business Marketing
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Alexander Chernev’s Strategic Marketing Management, 8th Edition, offers a structured resource for understanding marketing strategy and management. Suitable for students, educators, and business readers, this edition provides a focused foundation for examining how marketing decisions support broader organizational goals.

ISBN-13 9781936572199 ASIN 1936572192 Views 457 Publisher Cerebellum Press Year 2014 Edition 8 Format Paperback Product Group Book Pages 284 Created February 22, 2026 Updated September 18, 2026
About This Book

Strategic Marketing Management, 8th Edition presents a focused treatment of marketing management and strategy.

Written by Alexander Chernev, the book is designed for readers studying or working with strategic marketing concepts.

As an eighth edition, it offers an established resource for exploring the principles and practice of marketing management.

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I will be using this book for:
15 total votes