Strategic Marketing Management
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Strategic Marketing Management

by Alexander Chernev

Business Marketing strategy
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Strategic Marketing Management by Alexander Chernev presents a focused resource for exploring marketing strategy within a business context. It is suited to students, professionals, and readers seeking a practical foundation in marketing management, strategic thinking, and the role of marketing decisions in organizational planning.

ISBN-13 9781936572151 ASIN 193657215X Views 134 Publisher Cerebellum Press Year 2012 Edition 7th Format Paperback Product Group Book Pages 254 Created May 18, 2026 Updated November 03, 2026
About This Book

Strategic Marketing Management by Alexander Chernev is a business title focused on marketing strategy and management.

The book may serve as a reference for readers studying marketing or developing their understanding of strategic marketing concepts.

Its subject makes it relevant to students, educators, professionals, and general readers interested in business decision-making.

This listing describes a used copy in good condition.

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I will be using this book for:
2 total votes