Direct, Digital, and Data-Driven Marketing, Fourth Edition
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Direct, Digital, and Data-Driven Marketing, Fourth Edition

by Lisa D. Spiller

Business Marketing
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An essential resource covering direct, digital, and data-driven marketing strategies for professionals and students seeking to understand modern marketing practices.

ISBN-13 9781933199573 ASIN 1933199571 Views 183 Publisher Racom Communications Year 2018 Edition 4 Format Paperback Product Group Book Pages 582 Created April 02, 2026 Updated October 05, 2026
About This Book

Direct, Digital, and Data-Driven Marketing, Fourth Edition provides an overview of contemporary marketing practices.

The book explores the integration of direct marketing techniques with digital platforms and data analysis.

Readers gain insight into how organizations use customer data to inform marketing decisions.

Topics include campaign planning, measurement, and the evolving landscape of marketing technology.

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I will be using this book for:
6 total votes