The Contested Terrain of the New Zealand All Blacks: Rugby, Commerce, and Cultural Politics in the Age of Globalization (Peter Lang Ltd.)
Steve Jackson and Jay Scherer examine the New Zealand All Blacks through the connected lenses of rugby, commerce, and cultural politics. Focusing on the age of globalization, this book considers the contested meanings, interests, and identities surrounding a prominent sporting institution.
About This Book
The Contested Terrain of the New Zealand All Blacks explores the significance of one of rugby’s most recognizable teams.
Steve Jackson and Jay Scherer examine the relationship between rugby, commerce, and cultural politics in the context of globalization.
The book considers how sporting identity and commercial forces intersect around the All Blacks and their wider cultural meaning.
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