Marketing in Leisure and Tourism: Reaching New Heights

by Patricia Click Janes

Business Marketing tourism

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Marketing in Leisure and Tourism: Reaching New Heights focuses on the role of marketing in the leisure and tourism industries. Patricia Click Janes presents a subject-specific resource for students, professionals, and readers seeking an introduction to marketing in these service-oriented fields.

ISBN-13 9781892132659 ASIN 1892132656 Views 161 Publisher Venture Pub Year 2006 Format Hardcover Product Group Book Pages 350 Created April 10, 2026 Updated October 18, 2026

About This Book

Marketing in Leisure and Tourism: Reaching New Heights examines marketing within the leisure and tourism context.

The book focuses on how marketing can support organizations operating in these closely connected fields.

It offers a focused resource for readers studying or working with marketing, leisure, and tourism.

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Marketing in Leisure and Tourism: Reaching New Heights

About This Book

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