Strategic Marketing Management
by Syed Akhter, Barney Pacheco
Strategic Marketing Management provides a focused foundation for exploring marketing strategy and its place within business management. Suitable for students and readers seeking an introduction to the subject, it supports broader understanding of how strategic marketing contributes to organizational planning and decision-making.
About This Book
Strategic Marketing Management presents a focused exploration of marketing strategy and its role in business.
The book is suited to readers seeking a structured introduction to strategic marketing management.
Its subject matter may support study and discussion in business, marketing, and management contexts.
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