Marketing Research Principles: Putting Theory Into Practice
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Marketing Research Principles: Putting Theory Into Practice

by Kenneth E. Clow, Karen E. James

Business Education Marketing Research
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Marketing Research Principles: Putting Theory Into Practice connects the study of marketing research with its practical use. Kenneth E. Clow and Karen E. James present a focused resource for readers seeking to understand how marketing research principles can inform applied business practice.

ISBN-13 9781891002557 ASIN 1891002554 Views 29 Publisher SAGE Publications, Inc Year 2020 Edition Third Format Paperback Product Group Book Pages 530 Adult No Created August 27, 2026 Updated October 16, 2026
About This Book

Marketing Research Principles: Putting Theory Into Practice introduces the principles underlying marketing research.

The book emphasizes connecting theoretical concepts with practical application, making it relevant to readers studying or working with marketing research.

Written by Kenneth E. Clow and Karen E. James, this title provides a focused resource for understanding marketing research in an applied business context.

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I will be using this book for: