Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan
by Jim Avery
Advertising Campaign Planning: Developing an Advertising-Based Marketing Plan is a focused resource on connecting advertising campaigns with marketing strategy. Written by Jim Avery, it is intended for readers who want an introduction to the planning process behind advertising-based marketing plans.
About This Book
Advertising Campaign Planning focuses on the relationship between advertising campaigns and broader marketing planning.
The book addresses the development of an advertising-based marketing plan, offering a focused resource for understanding campaign planning.
It may suit students, marketing professionals, and readers seeking a concise reference on advertising strategy.
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