Case Studies in Sport Marketing
Case Studies in Sport Marketing presents an applied look at marketing in the sports industry. Through case-based material, it helps readers examine sport marketing concepts in context and consider how marketing principles connect with the business of sports. A useful resource for students and readers exploring this specialized field.
About This Book
Case Studies in Sport Marketing explores sport marketing through a collection of case-based materials.
The book is suited to readers seeking an applied perspective on marketing within the sports industry.
Its format supports learning through examples and discussion of sport marketing topics.
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