The Psychology of Advertising
by Wolfgang Stroebe, Bob M Fennis
The Psychology of Advertising explores the connection between psychology and advertising. Written by Wolfgang Stroebe and Bob M Fennis, it provides a focused resource for understanding the human and behavioral dimensions of marketing communication, making it relevant to students, researchers, and professionals interested in advertising.
About This Book
The Psychology of Advertising examines the relationship between psychological principles and advertising practice.
Written by Wolfgang Stroebe and Bob M Fennis, the book offers an accessible subject-focused resource for readers interested in how advertising connects with human behavior.
It is suited to students, researchers, and marketing professionals seeking a clearer understanding of the psychological dimensions of advertising.
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