Concepting: Creating Successful Brands in a Communications-oriented Era
Concepting examines the creation of successful brands in a communications-oriented era. Jan Rijkenberg presents a focused look at branding and the connection between strategic thinking, communication, and the development of distinctive brand identities.
About This Book
Concepting examines the creation of successful brands in an era defined by communication.
Jan Rijkenberg focuses on the relationship between brand development and communications-oriented thinking.
The book is intended for readers interested in branding, marketing, and the strategic development of brand identities.
Its subject makes it relevant to professionals and students exploring how brands are conceived and shaped.
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