CX-ISM: The Philosophy of Customer Experience: Build a Movement, Not Just a Strategy
CX-ISM presents a philosophy for building customer experience as an enduring organizational movement, guiding leaders to align strategy, culture, and operations around lasting customer value.
About This Book
CX-ISM: The Philosophy of Customer Experience explores how organizations can embed customer experience principles into their core operations.
The book emphasizes creating a movement that engages employees and customers alike, fostering long-term loyalty and satisfaction.
Readers will learn approaches for aligning business practices with customer-centric values and sustaining momentum over time.
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