CX-ISM: The Philosophy of Customer Experience: Build a Movement, Not Just a Strategy
CX-ISM explores customer experience as more than a strategy. Framed as a philosophy, it focuses on the idea of building a movement and offers business readers a perspective on making customer experience a meaningful part of organizational thinking and practice.
About This Book
CX-ISM: The Philosophy of Customer Experience examines customer experience through a business and management lens.
The book centers on the idea of building a movement, not just a strategy.
It offers a perspective on how customer experience can be understood as a guiding philosophy within an organization.
Written by Katie Louise Stabler CCXP, this title is intended for readers interested in customer experience and organizational practice.
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