CX-ISM: The Philosophy of Customer Experience: Build a Movement, Not Just a Strategy
CX-ISM explores customer experience as a guiding philosophy rather than a standalone strategy. With a focus on building a movement, it offers a business-oriented perspective for readers interested in customer-centered thinking, organizational commitment, and creating a stronger foundation for experience-led work.
About This Book
CX-ISM presents customer experience as a philosophy, not simply a business strategy.
The book focuses on the idea of building a movement around customer experience.
Its subject will interest readers exploring customer-centered thinking, organizational culture, and practical approaches to experience-led business.
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