The Resilient Brand: Storytelling In A Digital Era
The Resilient Brand: Storytelling In A Digital Era explores the role of storytelling in helping brands communicate and adapt in a changing digital landscape. Written for readers interested in branding, marketing, and business communication, it offers a focused perspective on building meaningful brand connections through stories.
About This Book
The Resilient Brand: Storytelling In A Digital Era examines the relationship between storytelling and brand resilience.
Focused on the changing digital environment, the book considers how brands can communicate with audiences in a meaningful and adaptable way.
It is suited to readers interested in branding, marketing, business communication, and the role of stories in contemporary brand building.
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