Journey-First Marketing: Your Playbook to Identify, Engage, and Convert More Ideal Customers
Journey-First Marketing offers a practical framework for businesses that want to better understand and serve their ideal customers. Focusing on the customer journey, Brent Keltner’s playbook addresses how to identify promising audiences, build meaningful engagement, and turn more opportunities into conversions.
About This Book
Journey-First Marketing presents a customer-focused approach to modern marketing.
The book centers on understanding the customer journey and using that perspective to guide marketing decisions.
It offers a playbook for identifying ideal customers, engaging them effectively, and improving conversion.
Designed for readers seeking a practical marketing framework, this title connects customer insight with business growth.
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