Business to Brand: Moving from Transaction to Transformation
Business to Brand examines how companies can move beyond transactions and develop a more meaningful, lasting brand. Fiona Killackey offers a business-focused perspective for readers seeking to understand the relationship between commercial activity, customer connection, and transformation.
About This Book
Business to Brand explores the shift from transaction-focused thinking to a broader approach centered on brand and transformation.
Fiona Killackey examines how businesses can consider the meaning and impact of their brand beyond individual purchases.
This book is suited to readers interested in business, marketing, customer relationships, and building a more enduring presence.
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