Principles of Marketing by OpenStax (Official paperback B&W print version)
by Openstax
An accessible introduction to marketing fundamentals, covering research, consumer behavior, product strategy, pricing, and promotion for students and professionals.
About This Book
Principles of Marketing by OpenStax provides a comprehensive introduction to core marketing concepts and strategies.
The text covers essential topics including market research, consumer behavior, product development, pricing, distribution, and promotion.
Designed for educational use, the book emphasizes real-world applications and ethical considerations in marketing.
Students will gain practical knowledge to understand how organizations create value and build customer relationships.
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