Principles of Marketing by OpenStax (Official paperback B&W print version)
by Openstax
Principles of Marketing by OpenStax provides an accessible introduction to core marketing concepts in an official black-and-white paperback edition. Suitable for students, independent learners, and anyone seeking a structured resource for studying the fundamentals of marketing.
About This Book
Principles of Marketing by OpenStax introduces the foundational concepts and practices of marketing.
This official paperback edition presents the OpenStax text in a black-and-white print format.
Designed for learning and reference, it offers a practical resource for students and readers exploring marketing.
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