Consumer Behavior and Marketing Strategy
Consumer Behavior and Marketing Strategy examines the connection between how consumers behave and how marketing strategies are developed, providing a focused resource for readers interested in business, marketing, and consumer-focused decision-making.
About This Book
Consumer Behavior and Marketing Strategy focuses on two closely connected areas within business and marketing.
The book’s subject centers on understanding consumer behavior and its relationship to marketing strategy.
It may serve as a general resource for readers studying or reviewing foundational topics in marketing and business.
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