【名牌學書系第一部】4D透視奢華名牌當代神話(上): 4D Vision of Luxury Branding MYTH (Part One) (Chinese Edition)
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【名牌學書系第一部】4D透視奢華名牌當代神話(上): 4D Vision of Luxury Branding MYTH (Part One) (Chinese Edition)

by Lynn H Shih, 石靈慧

Business Marketing
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A conceptual exploration of luxury branding and its relationship with contemporary myth. As the first volume in the Brand Studies series, this Chinese edition offers a 4D perspective for considering how luxury brands are viewed, interpreted, and shaped through cultural imagination.

About This Book

本書以4D透視的概念,聚焦奢華名牌與當代神話之間的關聯。

作為《名牌學書系》第一部及上篇,本書提供一個觀察奢華品牌的概念性入口。

書名以「4D Vision of Luxury Branding MYTH」呈現品牌、奢華與神話彼此交織的主題。

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