Agile Diffusion: Marketing for the Rest of Us
by Malaz Boustani, Craig Solid, Jose M. Azar, Richard J. Holden, Erin Shadbolt
Agile Diffusion: Marketing for the Rest of Us presents an accessible business-focused perspective on marketing and agile thinking. Written by Malaz Boustani, Craig Solid, Jose M. Azar, Richard J. Holden, and Erin Shadbolt, it is positioned for readers seeking marketing guidance without unnecessary complexity.
About This Book
Agile Diffusion: Marketing for the Rest of Us is a business book focused on marketing and agile thinking.
Its title suggests an accessible approach intended for readers beyond traditional marketing specialists.
The book is authored by Malaz Boustani, Craig Solid, Jose M. Azar, Richard J. Holden, and Erin Shadbolt.
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