Marketing Health Services
Marketing Health Services examines the role of marketing within healthcare. Written for readers interested in the intersection of business and health services, it provides a focused introduction to the subject and its relevance to organizations operating in the healthcare sector.
About This Book
Marketing Health Services focuses on marketing as it applies to healthcare and health service organizations.
The book presents its subject through the relationship between marketing principles and the distinctive environment of health services.
It may serve as a useful resource for readers seeking an introduction to or broader understanding of healthcare marketing.
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