Marketing Health Services, Fourth Edition (4)
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Marketing Health Services, Fourth Edition (4)

by Richard K. Thomas

Business Marketing healthcare
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An essential resource exploring marketing strategies and principles tailored for health services organizations and professionals.

ISBN-13 9781640551558 ASIN 1640551557 Views 82 Publisher AUPHA/HAP Book Year 2020 Edition Fourth edition Format Hardcover Product Group Book Pages 617 Created June 02, 2026 Updated September 08, 2026
About This Book

Marketing Health Services, Fourth Edition provides an overview of marketing concepts applied to healthcare settings.

The text covers fundamental marketing principles relevant to health services organizations.

Readers gain insight into strategic approaches for promoting health-related services.

The book addresses the unique considerations of marketing within the healthcare industry.

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I will be using this book for:
7 total votes