Marketing Health Services, Fourth Edition (4)
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Marketing Health Services, Fourth Edition (4)

by Richard K. Thomas

Business Marketing healthcare
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Marketing Health Services, Fourth Edition offers a focused foundation in the principles and practice of marketing within healthcare. Richard K. Thomas presents a resource for readers studying or working with health services marketing and the distinctive environment in which healthcare organizations operate.

ISBN-13 9781640551558 ASIN 1640551557 Views 90 Publisher AUPHA/HAP Book Year 2020 Edition Fourth edition Format Hardcover Product Group Book Pages 617 Created June 02, 2026 Updated October 23, 2026
About This Book

Marketing Health Services, Fourth Edition provides an overview of marketing as it applies to healthcare and health service organizations.

The book focuses on the relationship between marketing principles and the distinctive needs of the healthcare environment.

It is intended as a reference for readers seeking a structured foundation in health services marketing.

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I will be using this book for:
7 total votes