Behavioral Retail Operations: Tactics to Win Customers (Foundations and Trends(r) in Technology, Information and Ope)
by Nymisha Bandi, Maxime C Cohen, Saibal Ray
Behavioral Retail Operations explores customer-focused tactics and strategic thinking for modern retail. Drawing on the fields of technology, information, and operations, this volume offers a broad examination of how behavioral insights can shape retail practices and help businesses compete for customers.
About This Book
Behavioral Retail Operations examines how behavioral perspectives can inform retail operations and customer-focused tactics.
The book presents ideas for understanding retail through the connected lenses of technology, information, and operations.
Its focus is on approaches that help businesses think strategically about winning and serving customers.
Designed for readers interested in modern retail management, the volume brings together the work of Nymisha Bandi, Maxime C. Cohen, and Saibal Ray.
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