Brand Power Built In: How Tech Products Really Win Hearts and Minds
by Lifang He
Brand Power Built In examines how technology products become more than functional tools. Lifang He explores the relationship between product development, brand power, and consumer appeal, offering a focused look at what enables tech products to win hearts and minds.
About This Book
Brand Power Built In explores how technology products develop strong brands.
The book focuses on the ways tech products win hearts and minds.
It considers the connection between product experience and brand appeal.
Lifang He presents a perspective on building brand power into technology products.
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